Real Estate Marketing and Management
Real Estate Marketing and Management
As time goes on, the world is changing and with it is changing the real estate business as well. There are several factors that contribute to this and certain noteworthy developments that have occurred. Several researchers have spent countless times in order to conduct different surveys that have helped people in deciding to live in secondary and tertiary cities and are contributing to adding value to the living standards of life as compared to the material gains.
Importance of Technology in Real estate Marketing
In these times of technology, everything is changing around us. Post Covid-19 crisis has seen a rise in the digital presence of property owners. Their skills are being updated to provide state-of-the-art facilities in the modern-day. Due to the increase in the availability of the internet across Pakistan, real estate companies in Pakistan have realized that it is the dynamics of the real estate world are changing. This is due to the fact that even the older generations are transitioning from their traditional ways slowly but surely are going digital in many aspects. Housing societies and house owners are also taking full advantage of this change in technology helps them attract more tenets and legitimate buyers who can verily see from the comfort of their home rather than physically going there and seeing the property for themselves.
Difference Between Real Estate Agency and Real Estate Marketing Companies
Real estate agencies have partnered with different real estate marketing companies in providing several internet platforms and apps that are solely focused on providing services with the use of technology that makes it easier for people to buy, rent or even sell properties with the help of a single click. These are some of the behavioral changes that are occurring in the cultural, and social technological developments. Change in the nature of the conventional jobs that are enabling people to work remotely with the use of technological devices to help them with their deliverables.
Through this, the house-sharing model has been extremely popular in the urban areas of the Asian countries that are due to the flocking of the population in the urban areas in search of employment and better living standards. This gives rise to establishing new buildings that are designed to accommodate the population influx in a smarter more efficient way. The incidence of working from home due to the global pandemic (Covid-19) has given rise to the acceleration of the trend that forces people to work from home. The shared model is used to identify the main problem that has been rising due to the increase in the population, the same population that is actively finding new ways to have a cost-effective and sustainable standard of living. This idea allows even the older generation to be more acceptable due to the imminent benefit of its notion due to the affordability.
Real Estate marketing companies in Pakistan
Real Estate marketing companies have seen this prosperous means of income and have pounced on it to build upon this opportunity. In order to understand the shift of preferences of location for residential purposes. Real Estate companies in Pakistan are adopting this philosophy as well and are moving from the more conventional ways of targeting audiences and spreading more awareness to the right audience. The rise in demand by the populace is due to the expensive developments of high-end areas that are really skyrocketing in tier one areas.
The majority of the population is due to this very fact that is preferring to develop more of the second or third-tier cities that are using investment purposes. And this is the reason why in recent years Karachi, Pakistan has seen an unprecedented spike in property prices that range between 50% to 100% over a span of 5 years. This abnormal rise has made it seem like a distant dream for people who want to own a house in the metropolis.
This leads to the increase in the lack of affordability is the fact which is dictating the factor that is causing different changes in behavior and preferences in the suburban areas. This is the main reason that people are now looking to move back to the suburbs in order to seek a better quality of life. But they are still facing difficulties as they are unable to find good places to as the investors who are looking to make investments in real estate in Pakistan are not really finding this as fruitful to them as many people would anticipate.
Hence, the problem still remains the same for the people. They are unable to find quality standards of living; forcing them to start living in the suburbs. Leading real estate companies are making big strides in making quality living accessible for everyone who is living in the suburbs. Many are working hard to spread awareness to the right people and are creating digital real estate apps specifically for the people of Pakistan to find quality standards of living from a user-friendly portal that leaves the hard work to the individuals that are masters of their work and suitable solutions according to one’s preferences.
Daaclay is a Real estate marketing companies have played a pivotal role in helping real estate agencies in Pakistan receive the right amount of traction that helps them in reaching the right people who are willing to invest in their vision or the right property for the present or the future. This is one of the many reasons why we have seen real estate companies in Pakistan taking the right strides to establish more developing projects across Pakistan, even in the suburbs and the less developed areas.